When it comes to getting lots of organic traffic, you need to be able to do SEO or search engine optimization. This includes Google on-page SEO and off-page SEO along with certain technical elements. In this article we will be focusing on how to do on-page since this is absolutely critical to your website’s success. Basically, if you do excellent off page and technical SEO, but fail to do good on-page, then your site won’t rank or if it does, then it will only do so for a short while. Improperly done on-page can also lead to algorithmic or manual penalties from Google, which you definitely want to avoid. We’ll now look at a couple of on-page tips and tricks that you should implement on all of your sites.
The first tip is to do proper keyword research before you start building out your site. You need to create a keyword blueprint which basically shows the different pages for your site and all the keywords that need to be optimized for on each page. You should aim to have at least 10+ keywords for each page, however, there will be a couple of exceptions where you may have less. You can do keyword research using Google itself or you can use tools like Long Tail Pro, Magestic, Ahrefs etc.
There should be one main keyword for each page and this keyword should have at least a couple hundred searches. Of course, you can also write pages for keywords with fewer searches if you need to build out your site more or if you’re targeting very low competition keywords. Your main keyword should be placed in the URL or the title of the page. It is best that you don’t over-optimize your site since this will cause a penalty. Then, you can use each one of your keywords in your content so that they have a 1 – 2% density. This will prevent over optimizing but ensure you still have the best chances of ranking for them.
Next, the content that you write on each page is also very important. It should be high quality content that actually answers the visitor’s questions. It should be at least 800+ words long, preferably longer. It should also contain pictures, videos and other forms of rich content. You should also include tables, numbered lists, bullets lists and other structured data where necessary. This will help your page to rank in the featured snippet.
Lastly, in order to have the highest chance of ranking your site based on on-page optimization, you should see what the current top ranking pages are doing and copying them. So, if the top 5 pages have approximately 1,000 words, then you should aim to have 1,000 words or a little more on your page. You should also take note of all the topics they address and do the same on your own site, while improving as much as you can.
To wrap things up, we have just looked at how you can optimize for Google on-page SEO. Once you follow these tips and tricks, you’ll undoubtedly be ranking in no time.