It can be argued that Google on-page SEO is more important than off-page SEO or building backlinks. Google has increasingly placed more significance on what is on your site since they want to deliver the best search engine results to their users. After all, if they don’t deliver the pages and information that people want when they search on their site, these same users will eventually gravitate to another search engine. So, the quality of your content matters the most. With that said, we’ll now look at some on-page SEO tips and guidelines that will help you to rank higher and faster.
The first tip is to actually write content that people want to read that fits the searcher’s intent. Basically, if you want to rank for a keyword such as “best beard oils”, then your page should be about the actual best beard oils and not why you should buy beard oil or its benefits. Therefore, when you start getting content for your site, you need to ensure that each page is properly written to fulfill the searcher’s intent which will not only ensure you get higher search engine rankings but you’ll also get more conversions on your site.
Next, you need to create a list of keywords to target for each page. Many people are still making the mistake of only trying to optimize a page for one or two keywords. You should try to rank for as many long tail variations as you can. These keywords are very easy to find and all you have to do is some in-depth keyword research using a tool such as Ahrefs, Semrush, Long Tail Pro etc.
Thirdly, you need to properly utilize the most powerful parts of your page. These include the URL, headlines, title, meta-description etc. The URL in particular is very important since it is a major ranking factor. You should aim to have your main keyword in it, however, you should not repeat keywords. For example, if your URL already contains a specific keyword, don’t repeat it in your page’s URL slug. For example, if you’re trying to publish a page on dog beds, don’t create a URL such as doghaven.com/dog-beds. The keyword, “dog” is repeated twice and your page is now over optimized. Instead, you should create a URL such as doghaven.com/beds or doghaven.com/best-beds.
Another aspect of good on page SEO is having content that includes lots of media content. If your page is simply a wall of text, then it won’t do well with human readers or the search engines. You should aim to have lots of images and videos on each page. Additionally, you should optimize the alt text of these images so that it includes your target keywords. However, be sure to reduce the file size of any images or graphics that you upload to your site so they won’t have a negative effect on your page or site speed.
In summary, this guide to Google on-page SEO will help you to rank in Google and other search engines. Once you have the basics of on-page covered, you’re more than half way to the #1 spot in the serps.