Google On-Page SEO Tips & Tricks

When it comes to getting lots of organic traffic, you need to be able to do SEO or search engine optimization. This includes Google on-page SEO and off-page SEO along with certain technical elements. In this article we will be focusing on how to do on-page since this is absolutely critical to your website’s success. Basically, if you do excellent off page and technical SEO, but fail to do good on-page, then your site won’t rank or if it does, then it will only do so for a short while. Improperly done on-page can also lead to algorithmic or manual penalties from Google, which you definitely want to avoid. We’ll now look at a couple of on-page tips and tricks that you should implement on all of your sites.

The first tip is to do proper keyword research before you start building out your site. You need to create a keyword blueprint which basically shows the different pages for your site and all the keywords that need to be optimized for on each page. You should aim to have at least 10+ keywords for each page, however, there will be a couple of exceptions where you may have less. You can do keyword research using Google itself or you can use tools like Long Tail Pro, Magestic, Ahrefs etc.

There should be one main keyword for each page and this keyword should have at least a couple hundred searches. Of course, you can also write pages for keywords with fewer searches if you need to build out your site more or if you’re targeting very low competition keywords. Your main keyword should be placed in the URL or the title of the page. It is best that you don’t over-optimize your site since this will cause a penalty. Then, you can use each one of your keywords in your content so that they have a 1 – 2% density. This will prevent over optimizing but ensure you still have the best chances of ranking for them.

Next, the content that you write on each page is also very important. It should be high quality content that actually answers the visitor’s questions. It should be at least 800+ words long, preferably longer. It should also contain pictures, videos and other forms of rich content. You should also include tables, numbered lists, bullets lists and other structured data where necessary. This will help your page to rank in the featured snippet.

Lastly, in order to have the highest chance of ranking your site based on on-page optimization, you should see what the current top ranking pages are doing and copying them. So, if the top 5 pages have approximately 1,000 words, then you should aim to have 1,000 words or a little more on your page. You should also take note of all the topics they address and do the same on your own site, while improving as much as you can.

To wrap things up, we have just looked at how you can optimize for Google on-page SEO. Once you follow these tips and tricks, you’ll undoubtedly be ranking in no time.

Tips For Getting Google AdWords To Pay Off

Being able to run profitable Google AdWords campaigns can really make a difference in your ability to effectively compete in today’s highly competitive landscape. If you are looking to improve your Google AdWords campaigns, you will want to implement some of the tips in this article.

Tips For Getting Google AdWords To Pay Off:

1. Have A Relevant Landing Page.

One of the biggest mistakes that you can make when you are looking to execute a Google AdWords campaign is not optimizing your landing page. The ultimate goal of your PPC marketing efforts should be to make a sale. Therefore, you don’t want to have a lot of people clicking on your paid advertisements and not buying anything. For this reason, you should be looking to create a highly optimized landing page that will be able to convert at a high rate. Your landing page should be optimized to convert by maintaining consistency with your advertising and by repeating what you say in your advertising on your actual landing page. After all, that is what made them click to visit your landing page in the first place.

2. Pick The Right Keywords.

In order to run successful campaigns, you will need to be sure that you are picking the right keywords. Picking the keywords that are going to convert at a high rate is key. You want to be sure that you are really targeting the right keywords. The best way to determine which keywords you should be targeting is by looking to see whether or not they are buying keywords. If your ultimate goal is to make a sale, which it should be, you should be looking for the buying keywords within your niche. That way, you will be much more likely to make a sale when someone searches for the buying keywords that you are paying for advertising for.

3. Using The Right Match Type.

Along with actually researching and using the right keywords, you should be looking to use the right match type to go along with it. You want to be sure that you are using the right match type because it can dictate the algorithm’s results and whether or not a user is greeted with your PPC campaigns managed by a Houston search engine optimization company when they type something in. You will want to be sure that you are using the right modifiers for the words that you are looking to rank for. There are different ways you can go with your matching ranging from exact match to broad search terms. Therefore, you should be looking to use the method that is going to yield the best and most targeted results. While you will certainly reach a much wider market by going with a broad match option, you are going to lose out in terms of optimization. By opting for an exact match, you will have a much greater target as the search terms that you rank for will be much more relevant and optimized.

As you can see, there are plenty of different things that you can do to improve your Google AdWord’s campaigns. By following some of the tips above, you will be able to maximize the results that you are able to get out of your entire AdWords efforts. By implementing the tips above, you should be able to stop losing money with your paid advertising and start getting Google Adwords to really pay off for your business.

A Guide To Google On-Page SEO

It can be argued that Google on-page SEO is more important than off-page SEO or building backlinks. Google has increasingly placed more significance on what is on your site since they want to deliver the best search engine results to their users. After all, if they don’t deliver the pages and information that people want when they search on their site, these same users will eventually gravitate to another search engine. So, the quality of your content matters the most. With that said, we’ll now look at some on-page SEO tips and guidelines that will help you to rank higher and faster.

The first tip is to actually write content that people want to read that fits the searcher’s intent. Basically, if you want to rank for a keyword such as “best beard oils”, then your page should be about the actual best beard oils and not why you should buy beard oil or its benefits. Therefore, when you start getting content for your site, you need to ensure that each page is properly written to fulfill the searcher’s intent which will not only ensure you get higher search engine rankings but you’ll also get more conversions on your site.

Next, you need to create a list of keywords to target for each page. Many people are still making the mistake of only trying to optimize a page for one or two keywords. You should try to rank for as many long tail variations as you can. These keywords are very easy to find and all you have to do is some in-depth keyword research using a tool such as Ahrefs, Semrush, Long Tail Pro etc.

Thirdly, you need to properly utilize the most powerful parts of your page. These include the URL, headlines, title, meta-description etc. The URL in particular is very important since it is a major ranking factor. You should aim to have your main keyword in it, however, you should not repeat keywords. For example, if your URL already contains a specific keyword, don’t repeat it in your page’s URL slug. For example, if you’re trying to publish a page on dog beds, don’t create a URL such as doghaven.com/dog-beds. The keyword, “dog” is repeated twice and your page is now over optimized. Instead, you should create a URL such as doghaven.com/beds or doghaven.com/best-beds.

Another aspect of good on page SEO is having content that includes lots of media content. If your page is simply a wall of text, then it won’t do well with human readers or the search engines. You should aim to have lots of images and videos on each page. Additionally, you should optimize the alt text of these images so that it includes your target keywords. However, be sure to reduce the file size of any images or graphics that you upload to your site so they won’t have a negative effect on your page or site speed.

In summary, this guide to Google on-page SEO will help you to rank in Google and other search engines. Once you have the basics of on-page covered, you’re more than half way to the #1 spot in the serps.